Project: Summary Develop a Marketing Plan for a new IT product, or IT service, incorporating the information and understandings you have acquired in CCT 322 Tasks
1. Select a firm involved in information products or servicesOK - your criteria for selecting a firm would be based on finding a company that would allow you to discover, and apply information related to many different topics in the course - discuss your orientation (Product, Sales or Marketing)
2. Identify some problems / challenges / opportunities that need to be dealt with - indentification -SWOT analysis helps
3. Recommend how to deal with those problems in the context of developing a marketing program - use data from current media and corporate sources to support your conclusions / questions (this is where it will be useful to read newspapers on a regular basis) - discuss target market segmentation - discuss the influence of the applicable environments - a very important part of the project and something that would take several pages (competitive, economic, political, technological, sociocultural, geographic) - discuss Product, Price, Promotion, Place o Product * development of the product * changes to the FABs * branding considerations o Price * selection pricing objectives * consideration of competitor pricing o Promotion * developmentof the Promotional Mix o Place / Location * domain name considerations * distribution (online and offline considerations)
4. Apply the 3Ms - Money, Management and Materials - discuss, briefly, what activities need to be funded, rough approximation of how much - management - who will do what (if you don't know, make up some job titles and give them tasks related to what needs to be done) - materials, are there any special tools, technology and equipment necessary to carry out this plan (Section 4 is brief - just a short paragraph for each point - the big emphasis is in Section 2 and Section 3)
Develop a Marketing Plan for a new IT product, or IT service, incorporating the information and understandings you have acquired in CCT 322
Tasks
1. Select a firm involved in information products or services OK
- your criteria for selecting a firm would be based on finding a company that would allow you to discover, and apply information related to many different topics in the course
- discuss your orientation (Product, Sales or Marketing)
2. Identify some problems / challenges / opportunities that need to be dealt with
- indentification
-SWOT analysis helps
3. Recommend how to deal with those problems in the context of developing a marketing program
- use data from current media and corporate sources to support your conclusions / questions
(this is where it will be useful to read newspapers on a regular basis)
- discuss target market segmentation
- discuss the influence of the applicable environments
- a very important part of the project and something that would take several pages
(competitive, economic, political, technological, sociocultural, geographic)
- discuss Product, Price, Promotion, Place
o Product
* development of the product
* changes to the FABs
* branding considerations
o Price
* selection pricing objectives
* consideration of competitor pricing
o Promotion
* developmentof the Promotional Mix
o Place / Location
* domain name considerations
* distribution (online and offline considerations)
4. Apply the 3Ms - Money, Management and Materials
- discuss, briefly, what activities need to be funded, rough approximation of how much
- management - who will do what (if you don't know, make up some job titles and give them tasks related to what needs to be done)
- materials, are there any special tools, technology and equipment necessary to carry out this plan
(Section 4 is brief - just a short paragraph for each point - the big emphasis is in Section 2 and Section 3)